3.6 Social media - Annual Report 2017 » The MacDiarmid Institute
3.6 Social media - Annual Report 2017

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3.6 Social media - Annual Report 2017

18 May, 2018

We used social media to engage our followers about the Women In Nanoscience lecture series, on Twitter, LinkedIn and Facebook.

Tweets linking to articles about Dr Carla Meledrandi and Professor Cather Simpson, for example, had a potential reach of 9.3 thousand which shows many were interested in the work and lives of our scientists. Through the hashtag #WomeninNanoscience, people who attended and shared information about the events used the hashtag themselves, encouraging engagement and greater reach online.

We ran a Twitter Q and A for World Science Day – #AskMacDiarmid. Our followers tweeted questions for our panel of scientists. We promo-ed the event with biographical tweets about each of the scientists on our panel. Some of the posts gained a potential reach of 5.6 thousand.